Universal Principles For Selling Professionals
Enter each sale as a blank canvas
Paint what the prospect sees.
Some clients see their desires clearly
While others have blurred vision.
Remain patient with all.
Some buyers are honest
while others are working some angle.
The Master Seller continues with good humor,
Treating their clients as a parent would a child,
They guide according to their needs.
Over time the prospects become customers.
I was wrong
Completely wrong.
At the time I had my reasons
But it doesn’t change the fact
I was wrong.
How can I make this right?
Success is a dangerous as fear
Both generating shame and laughter,
The worry of looking stupid.
Success and fear are phantoms that arise from the self.
More concerned about how you look,
The seller stops looking.
When first learning sales
every day something is added.
In the practice of Master Selling
every day something is dropped.
Less and less do you need to force things,
until finally you arrive at the no close, close.
True mastery can be gained by listening,
and letting things go their own way.
The Tao Te Ching of Sales 