“There is no greater illusion than fear,
no greater wrong than preparing to defend yourself,
no greater misfortune than making an enemy of your competition.”
What The Sport Of Fishing Can Teach Sales Professionals is based on the post Fishing For Buyers of November 2013.
“The wise fisherman
Knows they can’t bully the fish to bite.
It takes patience to lure them in.”
In both cases, the lyricism of the Tao maybe a bit dense for the casual reader. But the message is no less relevant to the sales professional and non-seller seller today. Sales, as it’s been touted in the past, is a story that is no longer true. Pushy bullying no longer works. Timeless sales, as prescribed by this forum, is focused on the client; listening for the desires, pains and emotions to discover their true needs. And if this focus is true, the competition takes care of itself. You will know that the competition is not the barrier between you and success, but instead you’re the barrier. Your abilities make or break success. You serving the prospect, client and customer.
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