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FishTrying to control the mind of the buyer,
is like taking hold of a wet fish.
In due time it will wriggle out
back into the water.

The wise fisherman
Knows they can’t bully the fish to bite.
It takes patience to lure them in.

Master selling requires the seller to set aside their desire to expound every fact, detail, and feature of their good or service. A fire hose of data is no more persuasive than the ingredients on the back of can. Rather than flooding the prospective buyer with facts and figures, gather knowledge of their concerns and desires.  Slowly tease them with the ability to address one or two issues.  Lure them in as the master fisherman.  This is the Tao Te Ching of Sales. 

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ticketCan you stop your mind wandering
and advance the sale?
Can you find the decision maker
not those  who bluster “they make the choice”?
Can you find their process
how they will decide to buy?
Can you find their timeline
when the project is complete?

Can you find their budget
their politics
their squabbles
and every issue that feeds inertia?

Advancement occurs through discovery.
Organizations cough up reality in due time.
The Master Seller is awake,
overcoming objections as they arise,
Allowing the sale to progress
from opportunity to deal,
Advancing each day.

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International Business Consultant

What is the Tao Te Ching of Sales?

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