Universal Principles For Selling Professionals
No urgency,
today looks like yesterday.
No change in priorities,
Tomorrow looks like today.
Defending same as, same as,
The status quo
instills fear and doubt.
Douse fear
as water douses fire,
mitigate risk,
and grease the rails of change.
Knowing deals don’t unstick themselves.
Risk takers lose jobs
Disciplined professionals survive.
Though some risks are successful
This is not the case in the long run.
The Master Seller doesn’t exert
Yet expertly they overcome.
They hold their tongue
By listening the deal is won.
They are unhurried
Yet excel in planning.
They believe in the sales process
and honor it.
The Tao Te Ching of Sales 