FishTrying to control the mind of the buyer,
is like taking hold of a wet fish.
In due time it will wriggle out
back into the water.

The wise fisherman
Knows they can’t bully the fish to bite.
It takes patience to lure them in.

Master selling requires the seller to set aside their desire to expound every fact, detail, and feature of their good or service. A fire hose of data is no more persuasive than the ingredients on the back of can. Rather than flooding the prospective buyer with facts and figures, gather knowledge of their concerns and desires.  Slowly tease them with the ability to address one or two issues.  Lure them in as the master fisherman.  This is the Tao Te Ching of Sales. 

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