Habanero Media

Habanero Media

habanero media chicago podcast production services

A new venture for the Tao Te Ching of Sales and Sales Babble is Habanero Media,  a Chicago-based podcast production service that produces  podcasts for busy businesses interested in growing revenue, raising their  influence and broadening  brand awareness. They  help businesses find their authentic voice and share it to the world.

According to author Seth Godin, “Podcasting is the new blogging”. It’s a way to personally share your business, your ideas, and earn trust in a competitive market.  Learn more  here.


Sales Is Not What You Think It Is

Sales isn’t what people say about it.
Yes it’s two people agreeing on a deal,
yet uncountable are the steps to get there.

If men and women leaders
could remain centered in Master Selling,
the economy would sing
The workplace become paradise.
All customers happy, well serviced,with referrals and references
written in their hearts.

When you talk about networking and closing,
the definitions have limits.
When you have bureaucracy,
beware the diminishing returns
Knowing when to stop,
you can avoid endangering your opportunities.
Free to serve guaranteed solutions

All things good in sales end in Master Selling
just as rivers flow into the sea.

Sales Without Force on LinkedIn

img_6424A few years ago I was writing weekly on sales and the Tao Te Ching. But as you know that has mostly come to a halt with infrequent postings here and there. Despite the lack of new content, I’m surprised how many people keep coming to this site. They find value in the message of balanced non-pushy sales. This makes me smile.

In a recent interview on David Fisher’s Beer Beat and Brews  we talked about the Tao Te Ching and how it’s a perfect model for modern business and sales. The discussion motivated me to pen a new LinkedIn pulse based on my recent experiences in China, Thailand and Malaysia.

This is the recently published post:


Take a moment to follow the link and share with your friends and colleagues. If you could comment I’d deeply appreciate it.

I’ll add a link when the episode of Beer Beats and Brews is published. Stay tuned.




True Wisdom

taoist-templeYesterday I visited a Taoist Temple in Kuala Lampur, Malaysia. They have a practice of inscribing their hopes and fears on a scroll that is both beautiful and practical. The scroll is placed into a fire, symbolizing the ephemeral nature of life. Too often we naively gift  the minutia of each day with too much importance.  At least I do. I should do better.

Lao Tzu wrote:

“Knowing others is intelligence;
knowing yourself is true wisdom.
Mastering others is strength;
mastering yourself is true power.”

For those of us in business, this mindset can mean the difference between success and failure.  It is true wisdom.

Management Without Force

IMG_6195Lao Tzu wrote often about management.
“Whoever relies on the Tao in governing men doesn’t try to force issues or defeat enemies by force of arm”
Good business practices are based on taking the high road, positive actions and providing value  customers appreciate. The days of pushy mediocrity are behind us.
This weekend I visited a Confucian Temple and the relief of a wise man studying. He is the model of lifelong learning. By studying the wants and desires of our market, we too can reject the force of arm. We can embrace confidence .
“Because he accepts himself,
the whole world accepts him”.
So will your customers.

Moving To China

IMG_4734After years of studying and writing about Lao Tze the time has come to delve deeper. This August I’ll be moving to Zheng Zhou China. My wife Denise, has taken a job as an elementary principal. It’s at a newly create American elementary school with 1st and 2nd grade children. Denise has been a principal for many years and is an expert working with English Language Learners.

Zheng Zhou is a city of 10  million people in the Henan province. Lao Tze was supposedly born and raised there 2500 years ago, 150 years before Socrates.The Henan province is considered the birth place of Chinese society. We’re going to be in the thick of it.

China is not America, it’s world a way geographically and culturally. But it’s also a terrific opportunity to learn about another culture upfront and in person. It provides professional opportunities for each of us. Travel opportunities as well. 

I’m uncertain what I’ll exactly do in China. Certainly the Sales Babble podcast will continue and I’ll keep working on the book “Selling With Confidence for Start-ups” and the “Tao Te Ching of Sales”.  But as Lao Tze wrote “A good traveler has no fixed plans, and is not intent on arriving.”  It’s the trip that matters and the people with you. Denise is the best travelmate ever.

To stay in tune to our travels you can read more at Denise’s blog at Journey of a Thousand Miles


The Five Perils That Endanger Sales

Tao Te Ching of SalesThere are five perils that endanger a sale.

Assuming the deal is yours at the onset.
Caring too much about winning the deal.
Displaying arrogance during a sales call.
Becoming principled on the “right way” of doing things with the client.
Letting worry languish advancement of the sale.

These are common failings that contribute to missed quotas.
When reflecting on lost sales,
these perils form the foundation of failure.

Respect the five perils.

Selling Advantages

Ocean crashing on RocksThe wise seller considers the advantages and disadvantages equally.
If the competition is weak,
They consider the disadvantages to guarantee the sale.
If the competition is stronger
They search for their advantage to overcome weakness.

The Master Seller always takes the view,
the sale is theirs to lose.
They don’t plan on the competition to fail.

Five Keys To Sales Victory

photoThese are the five keys to victory:

Knowing if a buyer is a qualified, and who is not.

Knowing what to do when the competition is superior, and when they’re not.

Knowing the value you bring and how to share the relevance of that value with clarity.

Knowing the sales process and following it with discipline.

Knowing  that the responsibility of making sales lies wholly on you.


Thus the Master Seller teaches if you know yourself and you know your prospects you will make sales. If you know yourself and not your prospects you will lose many sales. And if you know neither yourself nor your buyers you will lose all sales.

Knowing is success.

Selling With Confidence

The Tao Te Ching of Sales is all about non-pushy sales. It’s about listening, building relationships and finding connections that match your solutions to the buyers needs. With this in mind I’m building a Webinar that will explain this process with great clarity and depth.  This new course is called.

 Selling With Confidence

Do you lack confidence in your selling skills?

Are you fumbling cold calls, unsure what to say?

Do you lack a formal sales process and forget to follow up?

Do clients keep stalling and never agreeing to buy?

Lastly are you running out of time?

This November 5th  2014 at 12 PM CST

webinar teacherI’m hosting a LIVE webinar, and I’m going to show exactly what I do when it comes to sales. I’m going to share for the first time how to skyrocket your sales step-by-step. By the end of this FREE webinar, you’ll have the confidence to know exactly:

  • what to say,
  • when to say it,
  • and how to influence prospects to buy

This webinar talks about the fundamentals of sales. Whether it be Business to Business (B2B) or Business to Customer (B2C) the fundamentals remain the same. You can apply these in many situations because no matter what, at some level you’re selling P2P, Person to Person. It’s building that connection to people, is the trick. I’ll talk about the….

Three skills you need to master sales

These are learned skills. People aren’t born to sales. Sales is like any else, it has a set of processes, goals and best practices defined over time. Sales has been a part of civilization since ancient Sumeria and the Silk Road. As such there are rules of thumb that anyone can discover. For example we’ll go into great detail and show the ….

6 stages of any sales

and walk through each stage so you’ll know what to do and when to do it.

With the onset of the Internet, the process of sales has dramatically evolved. Notions of being aggressive, hard-nosed, pushy and obnoxious no longer work. Sales has evolved into a more collaborative process. And that’s exactly what we’ll cover.

The one mindset all great sellers possess

Believe or not but you’ll be able to apply this mindset  immediately that day. Sales is surprisingly simple, but only if you break it down to it’s fundamentals. This is precisely what you’ll experience in Selling With Confidence. This is all about non-pushy sales.

Make Sales. Grow Your Business.

With this one webinar you can double, maybe triple your business prospects in 30 days. But most importantly, you will build customers for life.  This class is totally free. I’d love to have  you join us.
Sign Up Today

The Selling With Confidence Webinar

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