Tao Te Ching of SalesThere are five perils that endanger a sale.

Assuming the deal is yours at the onset.
Caring too much about winning the deal.
Displaying arrogance during a sales call.
Becoming principled on the “right way” of doing things with the client.
Letting worry languish advancement of the sale.

These are common failings that contribute to missed quotas.
When reflecting on lost sales,
these perils form the foundation of failure.

Beware.
Respect the five perils.

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