Goals

No progress occurs without goals
Guideposts on the path of discovery.
Each sale a series of steps
A trek to the final purchase.

As weather and obstacles appear
The path is re-charted
Like stars to ancient navigators,
Providing guidance.

The destination has immense value
Yet it pales when compared to goals.

It’s the journey that matters
The rest fleeting.

Three Greatest Skills

Patience, Simplicity, Collaboration.
These three are the Master Sellers greatest skills.

Patient in understanding needs and desires
Frame your solution with context,
Simple when delivering your pitch
Return to the language of the buyer,
Collaborative in finding solutions
The sales closes itself.

Imperfection

Accept lost sales willingly 
Accept failure as the human condition
Accept your own fallibility 
Nor be overly concerned with wins and losses
Imperfection comes with being a human being.

Perfection is an ideal never obtained, yet always in mind. 
Surrender Yourself to your own limits
Then you can be trusted with the tools for making sales.
Once you appreciate your strengths and weaknesses
you begin the journey to becoming  the Master Seller. 

Dive Into the Deep

Give up memorizing closing techniques and sales scripts
And your skills will multiply a hundred fold.
Give up professional handshakes and business etiquette 
And you will rediscover connecting with buyers.
Give up number crunching and counting  commission pennies
And your fears and concerns will disappear.

These tactics  are outward forms only
Common and conventional in practice 
They are not sufficient in and of themselves.
 
Instead seek simplicity in selling
Realize  who you really are as a person
To cast off self 
And temper Your desires. 

The master seller wades from the shallows, 
And dives into the deep.

Craft of Sales

Like a watchmaker building precision timepieces 
The Master Seller hones  their craft to exact perfection. 

When hunting, embrace cold calling
When meeting, listen  deep for understanding 
When negotiating,  be patient and kind.

In speech be honest
In judging be fair
In business be competent
In action, watch  the timing.

The Craft of sales is for few
Rejected by many.

Trying on a Coat

To purchase  a new coat, the buyer must first try it on.
Reflecting on the style and color
They view it from all angles
Looking to see  if it will fit their  needs.

The Master Seller knows
Some coats fit, some do not.
They have  no desires of their own
They dwell in reality.

If they can help, they will.
If not, they leave it alone.

Buying Signs

If you want to demonstrate a solution
you must first allow the buyer to question it
If you want to generate curiosity
you must first allow them hold it
If you want them to understand
You must first let them describe how it will meet their  needs.

Look for subtle behaviors of ownership.
To  close a deal  you need only ask,
will this work?

Dwelling in Reality

Concerned soley on the fundamentals of sales
The master seller doesn’t get caught up in the pomp and theatre.

Focusing on the essence they avoid the fluff
Dwelling  in reality they  can  do no other.
Letting all illusions go
They see the situation as it is navigating rocks and reefs as necessary.

To some it appears they do nothing
Yet they accomplish much
While others busy themselves with activity
They have even more left to be done.

No Illusions

The master seller doesn’t get caught up in pomp and theatre
They focus on the essence and avoid the fluff
They dwell in reality and can  do no other
Letting all illusions go.

They see the situation as it is
Navigating rocks and reefs as necessary.
To some  it appears they do nothing
Yet they accomplish much.

While others busy themselves with activity
They have even more left to be done.

Forcing Decisions

Whoever relies on Master Selling
doesn’t try to force decisions
or beat down buyers with  logic and facts.

For every force there is a counterforce. 
Even if  well intentioned,
always rebounds upon oneself
Placing the sale in peril.

The Master Seller does their  job
and then stops.
They understand that the sale
is never completely in their control,
and that trying to dominate events goes against the will of the buyer.

Because they believe in themselves
They dont try to strong arm buyers.
Content with themselves they dont need others’ approval. 
Because they accept themselves,
the whole world accepts them.