Making Sales Mean Something, Guest Post by Amy Putkonen

Most of us need to sell something, at sometime, in our lives. Be it an interview for a job, a cause on some committee, the raising of a child, or the wooing a potential mate, sales is skill that has value for all. This a guest post by Amy Putkonen, who regularly writes about how to apply the Tao Te Ching to daily life. She has kindly shared her thoughts regarding the intersection of sales and leadership.

Sales is a dance between you and your client.

Everyone wants to be recognized. In Chapter 17 of the Tao Te Ching (http://, Lao Tzu says that the greatest leader is the one that is least known. A great leader knows that people just want to be recognized and so they help people to recognize their own accomplishments. When leading is done well, people do not feel that they have been led. They feel that they have created their own accomplishments. This is the natural way.

A great salesperson does this for people, too.

With sales, it is better if the interest in your product comes from within your client. But how can you help to trigger that interest? What is it about your product or your service that the person finds captivating? Do your clients desire your products because they will be helped in some way?

When you have accomplished this desire, sales is a moot point. In your client’s mind, they have already bought your product. There is no need to “sell” them on the idea. At this point, sales is more about just closing the deal.

The deeper this desire goes, the better.

What is your company vision? What is it that you are really trying to do for people? If the quality of this vision can make the hair stand up on your arms, then you know you’ve got something! There is a richness that people are craving from business these days.

People want authenticity.

People want their products to mean something. Every day, we are inundated with meaningless junk. How does what you are offering stand above all of that? Is it just more junk or is there something that you can give that will change people’s lives in some way?

You can’t fake authenticity.

It can’t be over-emphasized. If your desire to help people is not authentic, people can sense it. You want your message to be very clear. You are here to help people change their lives. When that message is consistent and strong and does not falter, that is what you are going for. When people start to see your message, when they start to recognize that message is also what they want, they will get behind you on that.

Your message will become their own.

When your idea becomes their own, that’s when it is really powerful. If you can be a leader in your cause, whatever that cause happens to be, you’ve got people generating a cause on their own.

That’s when you know you really have something.


Amy Putkonen writes regularly about the Tao Te Ching at her blog, Tao Te Ching Daily. She challenges you to reflect on Taoist principles in real life situations and see where it takes you. Stop by and say hello!


True Sales, a Taoist Perspective

yin-yang-300x336A few weeks back a  blogger named  Brett Jarman reached out  regarding the Tao Te Ching of Sales. He and his wife Jan Terkelsen have a forum focused on helping the  self-employed identify and overcome hidden barriers that limit or prevent business success. They kindly asked me to guest post about  sales and today it was published here: True Sales, a Taoist Perspective .

Sales is a profession that’s greatly misunderstood and derided, yet all business pivots on its existence. And it’s commonly an activity that self-employed business owners  find uncomfortable. Sales has evolved into a helping profession, where one person truly listens to the fears, frustrations and desires of another. When business owners can draw upon that passion and use it to motivate selling their products and services, their business will become all the more stronger. I wrote about true sales and shared a personal story about my first experiences bicycling. You may find it of value. Again click here to read the post.

If you’re considering starting your own  business, please take a moment to visit  Self Employment Mastery or you can follow Brett and Jan  @Self_Employ101 on Twitter.  Best wishes!

Tenacity and Discipline

I was reading a LinkedIn forum hosted by the Sales Association and it was discussing what differentiates successful sellers from the rest. Reflecting on some difficult wins I can’t help but think its a case of tenacity and discipline. The sales cycle of some deals can become quite lengthy. And often sales professionals lose interest and the deal withers away.

There is practical day to day explanation about this is in my very first blog post:

“The Master Seller listens before talking
Sells without effort
Sharing without preaching
Explaining without judging
Demonstrating without closing.

Never assuming the sale, the seller never loses one.”

The trick here is they never assume the sale is won. They keep at it; doing all the things we expect of great sales people: following up, keeping in touch, overcoming objections, and genuinely trying to serve. This kind of patience is unusual.

“If you want to speed up the sale
you must give the deal time to breath
If you want to dispel objections
you must allow them to flourish
If you want to take new business
you must give time and patience.

This is the path to success.”

Winning sales folks “stick with it”. They don’t give up. They keep at and again never assume the sales is lost.

If you’d like read more about this you can find the blog posts at

Tao Te Ching Daily Blog

Ocean crashing on RocksA few months back a  blogger named  Amy Putkonen reached out regarding my blog the Tao Te Ching of Sales. She had once written a post on the intersection of  marketing and Taoism and believes the two are a terrific match. She was excited to see a new blog solely dedicated to sales,  marketing and the Tao. She kindly asked me to guest post on her blog and today it was published here: Tao Te Ching Daily Guest Post.  I wrote about discipline in sales.

She kindly writes “the concepts of selling can be applied in all areas of life and business and are good for everyone to know.”   I truly appreciate her kindness and urge you to visit her blog the Tao Te Ching Daily. She has been creating a version of the Tao Te Ching and discussing it at great length with a wonderful set of readers. I  find her very perceptive and skilled at making the unclear, clear.

Again you can visit Amy’s blog  the Tao Te Ching Daily or you can follow her @amyputkonen on Twitter.


%d bloggers like this: