No Two Buyers Alike

Some want quick answers
Others copious details 
Some a relationship 
Others the bottom line
Some see purchasing a necessary evil
Others a social event.

The Master Seller discovers the prospects buying style 
And tunes their presentation accordingly.
Meeting the buyer where they are at
The sales process is crafted as needed.

Tao Te Ching of Sales on YouTube

What is the Tao Te Ching of Sales? This is the first in a series of videos this blog has produced to answer this question. It is our hope that this posting will awake the reader on the essence of Sales. Please view and if you like, comment and share with your friends.

Enjoy!

Goals

No progress occurs without goals
Guideposts on the path of discovery.
Each sale a series of steps
A trek to the final purchase.

As weather and obstacles appear
The path is re-charted
Like stars to ancient navigators,
Providing guidance.

The destination has immense value
Yet it pales when compared to goals.

It’s the journey that matters
The rest fleeting.