Universal Principles For Selling Professionals
As in a dance
one leads
one follows,
each to the rhythm of the other
each to the rhythm of the music.
So too with marketing and sales.
Marketing takes the first step
Finding leads that are deftly handed off
to sales who takes the next step
converting the leads to prospects.
each to the rhythm of the other
each to the rhythm of the market
Twirling business with finesse and grace.
As in a dance
it takes two to tango.
As in business
it takes the two to sell.
Enter each sale as a blank canvas
Paint what the prospect sees.
Some clients see their desires clearly
While others have blurred vision.
Remain patient with all.
Some buyers are honest
while others are working some angle.
The Master Seller continues with good humor,
Treating their clients as a parent would a child,
They guide according to their needs.
Over time the prospects become customers.
Awake to the marketplace
Never underestimate the competition
Respecting their strengths
Yet keen to their weaknesses
Discovering opportunities
Ever watchful of impending threats.
Underestimating your competition
means thinking that they are evil
You destroy the three greatest things
of Patience, Simplicity, Collaboration
and become an enemy to yourself.
Patience, Simplicity, Collaboration.
These three are the Master Sellers greatest skills.
Patient in understanding needs and desires
Frame your solution with context,
Simple when delivering your pitch
Return to the language of the buyer,
Collaborative in finding solutions
The sales closes itself.
The Tao Te Ching of Sales 