Dance of Marketing and Sales

Dancing Shoes

As in a dance
one leads
one follows,
each to the rhythm of the other
each to the rhythm of the music.
So too with marketing and sales.

Marketing takes the first step
Finding leads that are deftly handed off
to sales who takes the next step
converting the leads to prospects.
each to the rhythm of the other
each to the rhythm of the market
Twirling business with finesse and grace.

As in a dance
it takes two to tango.
As in business
it takes the two to sell.

A Blank Canvas

Enter each sale as a blank canvas
Paint what the prospect sees.

Some clients see their desires clearly
While others have blurred vision.
Remain patient with all.

Paint brush with blank canvass

Some buyers are honest
while others are working some angle.
The Master Seller continues with good humor,
Treating their clients as a parent would a child,
They guide according to their needs.

Over time the prospects become customers.

Three Greatest Skills

Patience, Simplicity, Collaboration.
These three are the Master Sellers greatest skills.

Patient in understanding needs and desires
Frame your solution with context,
Simple when delivering your pitch
Return to the language of the buyer,
Collaborative in finding solutions
The sales closes itself.

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