Dancing Shoes

As in a dance
one leads
one follows,
each to the rhythm of the other
each to the rhythm of the music.
So too with marketing and sales.

Marketing takes the first step
Finding leads that are deftly handed off
to sales who takes the next step
converting the leads to prospects.
each to the rhythm of the other
each to the rhythm of the market
Twirling business with finesse and grace.

As in a dance
it takes two to tango.
As in business
it takes the two to sell.

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