Universal Principles For Selling Professionals
When a deal is in harmony
It advances with ease and grace.
When a deal goes sideways
There is confusion and doubt.
The changing of the guard,
A block on funding
Or stakeholder grudge can create the Great Illusion called fear.
Like a filled cup,
You must empty your thoughts before refilling it.
Allowing for possibility not yet revealed.
People often fail at the verge of success,
Give as much care to the end, as to the beginning.
Concerned soley on the fundamentals of sales
The master seller doesn’t get caught up in the pomp and theatre.
Focusing on the essence they avoid the fluff
Dwelling in reality they can do no other.
Letting all illusions go
They see the situation as it is navigating rocks and reefs as necessary.
To some it appears they do nothing
Yet they accomplish much
While others busy themselves with activity
They have even more left to be done.
The master seller doesn’t get caught up in pomp and theatre
They focus on the essence and avoid the fluff
They dwell in reality and can do no other
Letting all illusions go.
They see the situation as it is
Navigating rocks and reefs as necessary.
To some it appears they do nothing
Yet they accomplish much.
While others busy themselves with activity
They have even more left to be done.
The Tao Te Ching of Sales 