Universal Principles For Selling Professionals
Nothing in the world
is as weak as water.
Yet for dissolving granite mountains
nothing can surpass it.
The soft overcomes the hard;
the easy overcomes the difficult.
Everyone knows this is true,
but few can put it into practice.
Therefore the Master Seller
Remains cool under fire.
Prepared they are ready for all objections.
Because they have stopped avoiding work
their work gets done.
See the world as it is
Focus on the hard
until the hard becomes easy.
Some buyers can be served, some not
When hunting, most leads end in No
While others wither at rejection
The Master Seller smiles with each No
The more No’s the more Yes’s
Seek the No
to find the Yes
If you want to speed up the sale
you must give the deal time to breath
If you want to dispel objections
you must allow them to flourish
If you want to take new business
you must give time and patience.
This is the path to success.
The Tao Te Ching of Sales 