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Awake to the marketplace
Never underestimate the competition
Respecting their strengths
Yet keen to their weaknesses
Discovering opportunities
Ever watchful of impending threats.

Underestimating your competition
means thinking that they are evil
You destroy the three greatest things
of Patience, Simplicity, Collaboration
and become an enemy to yourself.

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Like a marathon
The task of building new sales is hard
While the reselling of existing clients
Comes as easy as the winter melt.

Better to build relationships that last,
Making money like the bee
Who does not hurt the flower
But pollinates the whole garden.

Patience, Simplicity, Collaboration.
These three are the Master Sellers greatest skills.

Patient in understanding needs and desires
Frame your solution with context,
Simple when delivering your pitch
Return to the language of the buyer,
Collaborative in finding solutions
The sales closes itself.

Give up memorizing closing techniques and sales scripts
And your skills will multiply a hundred fold.
Give up professional handshakes and business etiquette 
And you will rediscover connecting with buyers.
Give up number crunching and counting  commission pennies
And your fears and concerns will disappear.

These tactics  are outward forms only
Common and conventional in practice 
They are not sufficient in and of themselves.
 
Instead seek simplicity in selling
Realize  who you really are as a person
To cast off self 
And temper Your desires. 

The master seller wades from the shallows, 
And dives into the deep.

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International Business Consultant

What is the Tao Te Ching of Sales?

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