The ocean is vast
But the wise fisherman
casts nets in narrow waters.
Serving every market
Serves no one.
Listen to the niche
Decipher its unique language
Focusing on needs
Deeply personal
Providing solutions heartfelt.
Universal Principles For Selling Professionals
The Tao Te Ching of Sales 
Love this one, Pat!
This applies not only to marketing, but life Amy. Thanks for your comment!