Allowing Self Discovery

When prospects think that they know the answers,
they are difficult to guide.
When they know that they don’t know,
they can find their own way.

If you want to learn how to sell,
avoid being clever or slick.
The direct path is the clearest.
Sharing features,
Showing benefits,
Giving prospects time to self discover
allowing them to find their own way
to your service or product.