Universal Principles For Selling Professionals
With Deliberate and measured growth
The sapling reaches great heights.
Knowing it’s not an absence of action,
The Master Seller sees Patience as power,
They wait for the right time to act.
With steady follow-up
they advance the sale,
Guiding the close with a steady hand.
Knowing your product is intelligence
Knowing your market is true wisdom
Mastering selling is strength
Mastering yourself is true power.
Tenacity, Patience, Focus,
Discipline and Confidence,
Empathetic with Humor
These are the keys
to true power.
Awake to the marketplace
Never underestimate the competition
Respecting their strengths
Yet keen to their weaknesses
Discovering opportunities
Ever watchful of impending threats.
Underestimating your competition
means thinking that they are evil
You destroy the three greatest things
of Patience, Simplicity, Collaboration
and become an enemy to yourself.
Some buyers can be served, some not
When hunting, most leads end in No
While others wither at rejection
The Master Seller smiles with each No
The more No’s the more Yes’s
Seek the No
to find the Yes
If you want to speed up the sale
you must give the deal time to breath
If you want to dispel objections
you must allow them to flourish
If you want to take new business
you must give time and patience.
This is the path to success.
Patience, Simplicity, Collaboration.
These three are the Master Sellers greatest skills.
Patient in understanding needs and desires
Frame your solution with context,
Simple when delivering your pitch
Return to the language of the buyer,
Collaborative in finding solutions
The sales closes itself.
Crooked with words
the sale goes sideways.
Rushing the close
the deal comes to a halt.
Showing off and preening
Shows little.
Clinging to a few leads
Chases business away.
Hard rules on handling, manipulating, and fooling the buyer
never acknowledges what truly rules.
By not controlling the sale, the sale is controlled.
Each deal has its own course
Just do your job , then let go.
The Tao Te Ching of Sales 