The Trade
Where one person
has something
Another wants

The foundation of economics
And business

And when done well
A success for all parties

But sometimes
at first
It’s not obvious

Sales is the  craft of making trades
Of listening and  understanding,
Of solving problems and serving
Of ensuring a transaction
That pleases all
Building relationships
For all time

And when done well
It’s selling without selling
Closing without closing
Both seller and buyer assured
They chose wisely

This is the Tao Te Ching Of Sales

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