Speak to the End

Speak to the end
Beginning is an assumption.

Without a destination in mind
The journey is hard to fathom.

With map and compass
A path can be plotted,
But only if you know where you’re going.

Far too often we are thrilled to start projects with only a vague sense of how it is to be completed. Without an end goal in mind, intermediate steps cannot be formulated and soon the project becomes one in a number of “good business ideas” placed on the rubbish heap. Visualize the end, articulate it, share it with others and enroll them on your quest. The end is a very powerful tool for the Master Seller. Use it wisely.