Knowing you can’t please everyone,
The Master Seller has a niche where few compete
A monopoly of sorts
Where with each purchase
the buyer feels richer.
Some markets have competition
Some less.
Better the seller with a monopoly
Where the buyer sees value
And eager to purchase.
How can you make your product or service unique? How can you differentiate in a manner the competition cannot overcome? In a market or in a sector can you frame a buying decision such that the prospect knows deeply they will save money when they pay you. That is the measure of value. If you can’t express what makes you different, you will struggle to find business.
You are different, you are better. Aren’t you?
The Tao Te Ching of Sales 