The Seller travels all day
demonstrating products and services.
Even though they have much to show
Buyers do not throw money at them.
Why should they be distracted by gold?
Only fools spend money they don’t have.
The Master Seller stays in touch
with the needs of the prospect.
They focus on matching needs to products.
They listen for desires they might fulfill.
Sometimes sales professionals get ahead of themselves. In their excitement to make a sale they forget that sales is a case of matchmaking, providing solutions to buyers problems. Sometimes they get distracted with dreams of how their going to spend their commissions. They instead skip the steps it takes to close a sale. By having an attitude of constantly advancing the sale, the money soon will follow.
The Tao Te Ching of Sales 