The buyer is busy.
With their cup filled to the brim,
they fail to make time and consider alternatives.

The Master Seller extends a helping hand
to clear their minds.
They help discover frustrations and desires.
They create possibilities
with new products and services
the buyer alone cannot see.

In the hubbub of the everyday, prospects often and understandably fail to step back and challenge the processes they’ve been doing. They know that things could be simpler, faster, and of higher quality. But the demands of their customers take precedence and fill their day. Retrospection is left for tomorrow.

As Master Sellers, it’s our responsibility to “awake” the prospect to new possibilities. We must reach out to them, they won’t come to us. It requires patience and a certain bravado to create a conversation, that allows them to self reflect. But in that self-reflection, openings are created. It is here where the seller may have solutions, to alleviate their suffering.

It is the Master Seller who takes the initiative and empties the buyer’s cup.

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