If the buyer is difficult,
don’t cast away the opportunity.
Awaken them with your demonstration,
Elevate them with your clarity.
Repay their rudeness with patience.
Don’t lose the opportunity,
Gain their trust.
Not-knowing is true knowledge.
Presuming to know is a fools errand.
First realize that you don’t know
then you can move towards understanding.
Open your ears.
Awake to needs of the buyer.
Like water that seeks it’s own level,
people seek comfort.
The master seller knows there is no learning in comfort.
They leave each morning
Knowing the axe is sharpened with the rough stone.
Some buyers can be served, some not
When hunting, most leads end in No
While others wither at rejection
The Master Seller smiles with each No
The more No’s the more Yes’s
Seek the No
to find the Yes
When I first learned to ride a bicycle, I fell down a lot. The same thing happened when I started sales. I recall when I got my first three orders: get out, stay out and don’t come back. I was so proud. To stop falling down I reflected on the Taoist notions of balance and applied them to the world of business. As I’ve matured I’ve found sales to be a constant balancing act.
I started this blog to share a bit about the yin and yang of the business deal, on how to control the sale, by not controlling it. I’ve collected some of these thoughts in a eBook that I share freely. Take a moment each day to read one page, and look for ways to apply.
A new year is upon us and I’ve taken up the challenge to post weekly to this blog. Please use this forum to generate conversations on the mastery of selling. I urge you to comment and share on these posts, both positive and especially negative. I’m not afraid of falling down. For the Master Seller listens before talking, sells without effort, shares without preaching, demonstrates without closing.
Never assuming the sale, the Master never loses one.
Happy New Year!
Benjamin Franklin once said “Either write something worth reading or do something worth writing“. I’ve decided to accept the WordPress Weekly Challenge, agreeing to blog weekly in 2013, maybe more often. WordPress is the content management system this blog uses to publish the Tao Te Ching of Sales. With this challenge both you the reader, and I the writer, will take Franklin’s advice. I’m excited to bring this blog into the new year and share my thoughts on becoming a Master Seller. Thank you reader, in advance.